Beyond the Paper Business

The following article was recently published on page 6 of the 2016 Summer Issue of Community Resource magazine.

By Lisa Capriotti, Corporate Lifestyle Director, CCMC

Lisa Capriotti newUntil most recently, community management companies have been hired to protect the value of homes mainly through covenant enforcement, design review, landscape maintenance and balanced budgeting. While investment protection was the original purpose of Homeowners Associations, today’s marketplace recognizes that there is an opportunity for an increased return on investment when we allocate resources creating strong connections both inside and outside of our communities.

This is accomplished in communities that band together to enter a national holiday lights contest or when a group of homeowners coordinate a fundraiser to assist a neighbor struggling with loss or when friends gather together to do yardwork for an elderly neighbor.

The most progressive industry professionals look beyond managing the tasks of the job to investing in relationships within and around the greater community. There are several layers to the process of enhancing connectivity among community members. As an association manager, have you ever considered how you can enhance the quality of life of your residents?

Neighbor to Neighbor

The neighbor to neighbor connection is the most fundamental component to creating a sense of community. These opportunities are typically resident-driven and present themselves as block parties, small gatherings of like-minded individuals, and various types of clubs. The purpose is to create an environment where people can get to know one another on a much deeper level and are conducive to forming lasting relationships.

Community to Greater Community

Once neighbors feel connected to one another, a further connection needs to be made with the community beyond the association’s borders. This is accomplished by getting to know your local police and fire officials, school principals and local business owners, and participating in charitable endeavors that support local and national causes.

In addition to managing the tangibles in your community, it is important to manage the intangibles, as well. Building relationships and investing in the greater community will bring significant value to your residents and enhance their quality of life.